Client: Shunkhlai Group Project: Own the rhythm Date: December 2025 Location: Ulaanbaatar, Mongolia Challenge Shunkhlai Group consists of multiple successful subsidiary companies, each with its own strong brand identity. However, at the group level, there was no clear or unified brand presence. This fragmentation led to deeper internal challenges, many employees were unaware they were part of the larger group, resulting in a weak sense of belonging and limited cross-company c

Client: Bonaqua Project: Road to 100% Date: 2026 ongoing campaign Location: Ulaanbaatar, Mongolia Challenge As awareness of sustainability grows in Mongolia, a gap still remains between understanding and actual consumer behavior. Communicating environmental impact in a way that is both clear and compelling continues to be a key challenge for brands. For MCS Coca-Cola, launching the country’s first bottled water with 100% recycled packaging was more than just a product introdu

Client: WWF (World Wide Fund For Nature) Project: Earth Hour 2026 “Mountains and Climate Change” Date: 2026 Location: Ulaanbaatar, Mongolia With the leadership and support of the Mongolia Programme Office of World Wide Fund for Nature (WWF), Earth Hour 2026 was successfully organized under the theme “Mountains and Climate Change.” In the lead-up to the event, a month-long social media campaign was also carried out, highlighting the impacts of climate change on Mongolia’s high

Client: Millennium Challenge Corporation (MCC) Project: Our Water, Our Future Date: 2025 - 2026 ongoing campaign Location: Ulaanbaatar, Mongolia Ulaanbaatar, home to nearly half of Mongolia’s population, faces increasing water demand due to rapid urbanization and climate challenges. Ensuring a stable and sustainable water supply has become one of the city’s most critical priorities, particularly for expanding ger districts and growing industrial needs. The Water Compact progr

Client: German Agency for International Cooperation (GIZ) Project: Dulaan bair Date: 2025-2026 on going campaign Location: Ulaanbaatar, Mongolia Nearly half of Mongolia’s population lives in Ulaanbaatar, the coldest capital city in the world. Around 30% of the city’s residential buildings are prefabricated apartment blocks, most of which suffer from significant heat loss, fail to reach standard indoor temperatures during winter, and face risks of mold and dampness. The RePaRe

Client: People In Need Mongolia Project: SOGE Date: 2025 Location: Ulaanbaatar, Darkhan and Erdenet in Mongolia In 2025, we organized four public engagement events across Ulaanbaatar (Shangri-La Mall, Zaisan Hill) and regional cities (Erdenet, Darkhan) to promote ESG standards and encourage consumers to make more informed, environmentally responsible purchasing decisions. Through interactive event formats, simplified messaging, and direct audience engagement, we successfully

Client: Miratorg Date: September 2025 Senior: Battuul Gantumur Account Manager: Purevjargal Ganbold Assistant Manager : Sarangerel Director: Temuulen Jargalsaikhan Director of Photography: Aminerdene Production designer: Enhjin Ydamsuren Characters Chef: I.Maksim Calligrapher: O.Ochirbat Challenge: Miratorg, a well‐known Russian meat & agricultural brand, has been present in the Mongolian market for some time — but until now without a coherent marketing plan . The chall

Date: May 1, 2025 Location: Chinggis Khaan International Airport, Ulaanbaatar On May 1, 2025, United Airlines made history by launching its inaugural direct flight from Tokyo Narita to Ulaanbaatar, Mongolia. This marks the first time a U.S. based airline has operated a direct seasonal route connecting the United States and Mongolia. The Boeing 737-800 aircraft touched down at Chinggis Khaan International Airport at 21:12 local time, receiving a ceremonial water salute to co

In preparation for UNCCD COP17, we launched the “Ногоон Дэлхийг Өвлүүлье” social campaign to amplify the voices of young herders actively fighting desertification across Mongolia. The campaign creatively showcases how these young herders are reviving ancestral wisdom through fresh, innovative approaches — working to restore degraded lands and build a more resilient future. Through dynamic short documentaries, real interviews, storytelling videos, infographics, and influencer

In June 2025, UN Mongolia embarked on a powerful mission: to amplify youth voices in the fight against desertification through the Youth4Land National Forum—an initiative that redefined youth engagement in climate resilience and land stewardship. Held in the heart of Dundgovi, on the occasion of International Desertification and Drought Day, the forum brought together young herders, researchers, and land advocates from across the country. United by purpose, they shared innov

Client: Urbanek Date: June 2025 Senior: Munkhzaya Erdenedelger Account Manager: Munkhzaya Serjkhorloo Assistant Manager : Baasandulam...

Ulaanbaatar, Mongolia — May 26, 2025 — Viral Agency is proud to announce the signing of a Memorandum of Understanding (MOU) with MNK...

We are proud to announce that Enkhbayasgalan Tungalag, CEO of KMG Holding, has been officially selected as a Jury Member for the Cannes...

A new gateway for Mongolians to beauty and health innovation. In 2025, EHL Bio , Korea’s leading stem cell R&D company, appointed its...

On April 7th, we hosted a vibrant wrap-up event to officially close our Q1 projects. Project managers came together to share the...

Earth Hour is a global initiative that brings people together once a year to show collective support for the planet by turning off...

Angar, the leading footwear of the Mongolian shoes brand known for its unique combination of style, comfort, and versatility, proudly...

Overview: The Lunar New Year is one of the most significant celebrations that reflect the national identity of the Mongolian people. It...

Lunar New Year is a time of tradition, family gatherings, and of course, delicious food. At Apu Dairy, we embraced the festive spirit...

For many Asian cultures, the Lunar New Year isn’t just about welcoming a new year — it’s a time to cherish family bonds, respect elders,...

Overview As part of the revised Child Protection Law of Mongolia , which came into effect on September 1, 2024 , parents, guardians, and...

Overview As part of the revised Child Protection Law of Mongolia , a series of video content was developed to raise awareness about...

MCC’s Commitment to Ulaanbaatar’s Sustainable Water Future Ulaanbaatar, the capital of Mongolia, is facing an impending water crisis that...

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