WHOLA | Wholegrain Biscuit Campaign

Updated: 12 Nov

Client: Anungoo LLC

Campaign: WHOLA – “Орц нь олон үртэй, амт нь чиний дуртай”

Date: September to October 2026

Our role: Creative direction, campaign concept development, and content production

WHOLA brings together the goodness of whole grains and the delicious taste consumers love, offering a biscuit that makes everyday snacking both enjoyable and satisfying.

In collaboration with Anungoo LLC, we developed and executed a creative campaign under the message “Орц нь олон үртэй, амт нь чиний дуртай” “Packed with grains, full of the taste you love”. Our challenge was to highlight WHOLA’s wholegrain ingredients while positioning the product as a delicious, appealing snack for everyday moments.

We brought the campaign to life through a diverse mix of creative content, including three original content pieces, one main commercial, one informational reel, three creative posters, three carousel posters, two motion posters, and one key visual. By combining relatable storytelling, engaging visuals, and product-focused messaging, we aimed to strengthen brand awareness and make WHOLA a familiar choice for everyday snacking.

PROJECT TEAM

CEO: Dovdonbalbar T.

Senior Account Manager: Battuul G.

Account Manager: Khulan B.

Assistant Account Managers: Baasandulam N, Bujmaa S.

DOP: Ochsuren D.

Video Editor: Ochsuren D.

Photo Editor: Badamkhand B.