Updated: Oct 20 Client: CU Mongolia Campaign: Saikhan khoollooroi (“Enjoy Your Meal”) Date: August to September 2026 Our role: Creative direction and content production Overview CU Mongolia’s “Taste of Mongolia” series brings traditional dishes made with tavan tsul, one of Mongolia’s most cherished delicacies, to convenience store shelves. For many Mongolians, these are flavors tied to family gatherings and home cooking, yet they rarely appear in everyday, on-the-go food options. As part of...