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Campaign Overview:
In 2023, Monos Cosmetics set out on an ambitious journey: to redefine the Biomon brand by launching an innovative, eco-conscious identity that connects with today’s consumers who value both beauty and sustainability. Under the vibrant concept #BiomonOor, the campaign spotlighted Biomon’s commitment to quality, natural ingredients, and a greener future—culminating in a major shift to refillable packaging.
With the bold slogan “BIOMONOOR,” this campaign was more than a product launch; it was a movement. Through every digital post, influencer partnership, and in-store promotion, we spread a message that resonated deeply with Mongolia’s beauty lovers: that Biomon isn’t just a product—it’s a purpose.
Client: Monos Cosmetics
Brand: Biomon
Date: 2023.11.27 - 2024.04.30
Project Team:
CEO: Nyamadelger. S
Team Leader: Dulguun. G
Copywriter: Gerelt-Od. D
Account Manager: Bulgankhishig. T
Account Associate: Bilguun. Ch, Enkhjin. B, Nomin. D, Enkhzaya. T
Production: Lasso Studio
Director of Photography: Amin-Erdene P.
Production Assistant: Enkhbayar. U
Designer: Khulan. G
Challenge:
Facing a Global Challenge, Locally Mongolia stands among the top 10 countries globally for per capita plastic waste, with the average person generating 137.58 kilograms of plastic waste each year. The urgency for change was clear. To tackle this, Biomon introduced refillable containers, setting a powerful example for eco-friendly alternatives in the Mongolian market. Our challenge was to inspire people to make this shift, showing that small daily changes—like choosing refillable products—can lead to a larger environmental impact.
Solution:
An Omnichannel Journey To make a lasting impression, we crafted an “Omnichannel” marketing strategy, designed to reach consumers wherever they are. Our unified approach ensured that whether customers engaged with Biomon online, in-store, or through influencers, they were part of a consistent, inspiring message: beauty can be sustainable. Through this carefully coordinated strategy, we didn’t just launch a product; we built a community around the idea of conscious beauty.
Result:
The #BiomonOor campaign saw incredible results, amassing 3.1 million impressions and driving a wave of positive feedback. Most importantly, we saw a measurable shift in consumer behavior, with more people embracing refillable packaging—a testament to the power of a campaign that aligns brand values with consumer aspirations.
Through the Biomon brand’s transformation, Monos Cosmetics has positioned itself as a leader not only in beauty but in environmental responsibility, sparking a movement that encourages consumers to look good, feel good, and do good.
Video Campaign |
Posters |
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