Client: Shunkhlai Group Project: Own the rhythm Date: December 2025 Location: Ulaanbaatar, Mongolia Challenge Shunkhlai Group consists of multiple successful subsidiary companies, each with its own strong brand identity. However, at the group level, there was no clear or unified brand presence. This fragmentation led to deeper internal challenges, many employees were unaware they were part of the larger group, resulting in a weak sense of belonging and limited cross-company collaboration. At...

Client: Bonaqua Project: Road to 100% Date: 2026 ongoing campaign Location: Ulaanbaatar, Mongolia Challenge As awareness of sustainability grows in Mongolia, a gap still remains between understanding and actual consumer behavior. Communicating environmental impact in a way that is both clear and compelling continues to be a key challenge for brands. For MCS Coca-Cola, launching the country’s first bottled water with 100% recycled packaging was more than just a product introduction. It...

Client: WWF (World Wide Fund For Nature) Project: Earth Hour 2026 “Mountains and Climate Change” Date: 2026 Location: Ulaanbaatar, Mongolia With the leadership and support of the Mongolia Programme Office of World Wide Fund for Nature (WWF), Earth Hour 2026 was successfully organized under the theme “Mountains and Climate Change.” In the lead-up to the event, a month-long social media campaign was also carried out, highlighting the impacts of climate change on Mongolia’s high mountain...