Duration: 3 hours
Price: 5 Million MNT
Become a SOSTAC® Certified Planner Online Course: Learn how to write the perfect plan - better, faster, more efficient and more effective plans Used by professionals across the world, SOSTAC® was voted in The Top 3 Business Models worldwide by the Chartered Institute of Marketing’s Centenary Poll. SOSTAC® has been adopted by blue chips including Linkedin, KPMG, Not-For- Profit organisations including Greenpeace, hundreds of SMEs and Start-Ups around the world, as well as University Courses and the Chartered Institute of Marketing’s professional courses across the world. SOSTAC® Certified Planner is approved by the CPD Standards Office UK. “People love its solid, crystal clear, logical structure. SOSTAC® Certified Planners are a new generation of professionals who want to excel in their planning skills.” PR Smith (author) “Qualifying in SOSTAC® Planning catapulted my career as a marketing strategist. Due to its solid structure and easy to work with flow, I can easily identify areas in my clients’ marketing platform that need work.” Laurette Batstone, MD The Little Marketing Company, South Africa, SOSTAC® Certified Planner. Prerequisites: 5 years Business/Management Experience or have passed the SOSTAC® Associate course (minimum score: 60%). Learning Objectives: Write a full professional marketing plan with an emphasis on developing strategy and its key components – the heart of the plan. Explore: Situation Analysis; Objectives; Strategy; Tactics; Actions; Control integrated with the four key resources. Duration and Resources: 10- 20 hours online learning: videos, quizzes, manuals, sample plans and links to extra SOSTAC® learning resources for optional, post-course, continual professional development. Plus a free weekly chat in the SOSTAC® Plans Club in the Clubhouse app every Fri 1.00pm-1.30pm UK Time for the latest cutting- edge marketing developments plus a SOSTAC® Q&A. SOSTAC® Certified Planners also qualify as members of the Linkedin SOSTAC® Group. Assessment: 1 hour online, open-book, mini case-study, multiple choice. Cost: Certified Planner £150 + VAT. Get: more information or Register Now: www.SOSTAC.org
Marketing Planning Workshop with PR Smith
SOSTAC® was developed by PR Smith and is listed in the Top 3 Business Models worldwide by CIM and adopted by blue-chips like LinkedIn and KPMG. It is recognised for its capacity to reduce a complex planning process to fundamental principles and the ease with which it can be adapted to different business activities. Why you should meet the SOSTAC® founder in person PR Smith’s dynamic and interactive workshops are celebrated all over the world. His unique knowledge of SOSTAC® enables him to demonstrate precisely how to use his planning framework to write the perfect marketing plan. During this session you will: · Discover why SOSTAC® is such a popular and so widely used model · Deep dive into the root methodology and uses of SOSTAC® · Be able to ask the creator of SOSTAC® practical questions · Gain insights into how SOSTAC® helps businesses develop competitive advantage · Understand how SOSTAC® helps marketers prepare for hypercompetition. Delegates also receive a free: · SOSTAC® Guide to Your Perfect Digital Marketing Plan · SOSTAC® Planning workbook + List of links to extra videos & posts What you stand to gain from using SOSTAC® Through PR Smith’s SOSTAC® sessions, marketing professionals all over the world have discovered how to: · Reduce risk through deeper analysis that improves decision-making · Develop a differentiated position in even the most complex contexts · Systematically improve the efficiency and effect of communication campaigns · Develop a crystal-clear communications strategy · Embed the ‘magic marketing formula’ in all tactics · Reduce investment while maximising potential ROMI · Understand the 10 ‘Actions’ that convert visitors to customers · Explore the 5 ‘Actions’ that convert customers into lifetime customers · Use data & emerging technology to add value to the Lifetime CX Who should attend? Marketers who need to know how to write the perfect marketing plan, amidst a fast-changing digital world. Marketers who want a solid logical plan that gets approval, and/or wins pitches and boosts results. Critical for those starting to write plans and a refresher for those already writing plans. Also useful for anyone developing a digital marketing strategy. About the founder of SOSTAC® PR Smith is one of the world’s most celebrated integrated digital marketing writers & dynamic speakers. A Ted Talker, marketer, author, (6 books in 8 languages) & founder of SOSTAC® planning framework. Paul’s workshops are challenging and fun. He currently advises the SuperNode. Energy (100% European Energy will be green) and Sri Lankan Golf Tours. Paul’s NFP Great Sportsmanship Programme inspires a new generation of global citizens through beautiful short stories about sportsmanship. __ Agenda Welcome 08.30 - 09:00 Registration, coffee and networking 09.00 - 09.30 Welcome and introductions Where are we now? 09.30 - 11.00 Situation Analysis (Part 1) 11.00 - 11.15 Coffee break and networking 11.15 - 12.45 Situation Analysis (Part 2) Where do we want to get to? 12.45 - 13.00 Objectives 13.00 - 14.00 Lunch How do we get there? 14.00 - 15.00 Strategy 15.00 - 15.30 Tactics: The details of the strategy 15.30 - 15.45 Coffee break and networking 15.45 - 16.15 Actions: The details of the tactics (system, processes, guideline and checklists) 16.15 - 16.45 Control: Measurement and metrics to see if ‘we are getting there’ or not 16.45 - 17.00 Summary and next steps
Workshop Instructor: Garamkhand Naidansuren
留言