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Duration: 4 hours
Program fee: 5 Million MNT per class
Instructor: Dovdonbalbar.T (Co-founder of Viral Agency)
Students: Maximum 20 participant per cohort
Overview The Digital Marketing Excellence will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. The course will work through a step-by-step process to allow delegates to build a digital marketing strategy over the two days that they can take away and implement. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI). The course ends with delegates getting feedback on their strategies so they can refine before implementation.
Who should attend? This is a practical course for anyone involved with the management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.
Learning outcomes
Digital marketing in perspective - challenges, trends and changes
Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation
Digital Transformation - the ten key pillars of digital capability
Advanced digital channel techniques - SEO, paid search, social media, email and display advertising
Automation, personalisation and Conversion Rate Optimisation (CRO)
In-depth analytics - analysis, funnels, reporting and ROI
Building a measurement framework
Digital marketing strategy workshop and feedback
Contact us: 99109326, 89066842
