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MonPay Awww x Viral: Цахим худалдааны шинэ эрин үе

Writer's picture: Munkhzaya ErdenedelgerMunkhzaya Erdenedelger

Updated: Nov 12, 2024



Campaign Overview

Monpay AWWW online store, creating a detailed, user-friendly platform tailored to all age groups is essential. In a diverse marketplace, Monpay AWWW stands out by providing comprehensive, accessible information on a wide range of products, ensuring that customers of all ages feel engaged, informed, and valued. This strategy not only enhances the shopping experience but also encourages customer loyalty and satisfaction by addressing the unique needs of different age demographics. Leveraging popular characters with distinct, recognizable voices can greatly enhance the impact of a campaign, drawing in audiences through familiarity and nostalgia. Using character voices adds a layer of engagement that feels personal and authentic, especially when audiences connect emotionally to these voices or are fans of the characters. This approach makes the messaging more memorable, creating a lasting impression as the characters bring unique charm and personality to the message. Batbileg Ulzii, Una, Kiko, Cami, Gantulga these characters will show their own colors to the audience with their voice


Client: Mobifinance LLC

Date: 2024.09.11-2024.10.30


Project team:

Team Leader: Munkhzaya E.

Account manager: Munkhzaya S.

Production : Lasso Studio

Production Director: Amin-Erdene P.

Production Assistant: Azjargal G.

Production Designer: Turbold. T, Temuulen. P



Kikoinga

The creator of Mongolian fashion trends and an influencer on the public through his Instagram YouTube channel




Cami Chami

A well-known character who has attracted the love of children with 572k subscribers on his YouTube channel




Gantulga, the Weightlifter

With a powerful and charismatic presence, Gantulga's voice brings strength and energy, inspiring confidence in the brand.




Batbileg Ulzii

Content Creator: With 433k Facebook followers, Batbileg Ulzii shares his musical talent and a range of captivating content, adding a layer of creativity and entertainment to the Monpay AWWW experience.




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Work Day at Viral

Hallway Entrance

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